10 Best Ways to Optimize Your YouTube Channel
A properly optimized YouTube channel is essential if you are in the video-making business. What does an optimized YouTube channel look and what can you do to optimize it?
Many channels rely on a funny YouTube channel name and a funny cat video to gain views. But it takes much more. The good news is that once you have done all the work, you can relax and watch your channel grow.
There are over a billion YouTube users per month so there are a lot of potential viewers for any video you upload. Let’s now take a look at the most effective strategies to use on your YouTube channel, and how to optimize it for Youtube SEO.
Tips to Optimize Your YouTube Channel
Use keywords in your titles and descriptions
Google searches are very important because video titles are crucial. Search engines don’t care about the funny, cool name you chose for your YouTube video. It’s keywords. Using YouTube tags, you can enlighten your viewers and YouTube about the video you’re uploading.
A keyword should be included in your title to help you rank higher on Google. It doesn’t matter if you produce a quality video. But if your title does not include a keyword it could be difficult to rank on Google. Make sure you optimize your titles with keywords that are natural to the title. Also, tell viewers what you’re about.
Long-tail keyword phrases are better for individual videos. A good example would be “Digital Marketing for Small Businesses”, which is a more specific keyword phrase than “Digital Marketing”.
Video descriptions are crucial. Don’t forget keywords! It should be at least 250 words. This is crucial for YouTube SEO, as people search YouTube just like Google. However, they are looking for video content, not a blog.
Optimized descriptions can also help you appear in the sidebar with suggested videos, which is a major source of views for most channels. You should also include a transcript of the video in your description. This is a great place for links to your website and other channels.
Remember that your keyword must appear in the title and description as well as tags and transcript.
Add a transcript to the Description Field
The transcript should be added to the description field. Google says that transcripts can be used to create captions. Your transcript should be keyword optimized for your topic. This is a great way to fuel YouTube SEO.
You can either enter the transcript directly into your video, or you can follow the instructions provided by Google to create a transcript. Once you have created your file, follow these instructions to upload it.
Use Your Keywords in Your Video
Your targeted keyword should appear within the title, description, and tags as well as in your transcript. SEMrush or the Keyword Tool for YouTube can be used to find your keyword using marketing analytics software.
For key moments, add Hyperlinked Citations
Brendan Bowers, Kuno Creative’s Demand Generation Manager and SEO Manager, wrote a fantastic blog about this topic not long ago. Searchers can quickly locate content in a video using the “key moments” feature. It is based on the description and timestamps.
Make Impactful Thumbnails
It is crucial to get potential viewers to read your descriptions and titles. However, you can make it easier by creating compelling thumbnails. You should use custom thumbnails. YouTube may give you some suggestions but it is easy to create (even a screenshot) and upload a custom thumbnail. Consider “eye-catching.”
To tell a compelling story, make sure your title and thumbnail are well integrated.
Use Related Tags and Hashtags
You should also include hashtags in your descriptions. Although hashtags are not something you might associate with YouTube content, they can be used to increase your viewership.
YouTube hashtags work in the same way as other social media platforms, such as Twitter and Facebook. Clicking on a hashtag will take you to other posts with the same hashtag.
Use hashtags in your description. After uploading your video, make sure you add tags to the tag box.
You can stand out among the crowd by choosing keyword variations that are less competitive.
To cross-promote, add cards
Cross-promotion is easy with cards. Each video can have up to five cards. Each card will promote your videos or playlists. This encourages viewers to view more of your content as they watch your videos.
Use End Screens for Calls-to Action
An end screen, also known as an “end card” and “end state”, is a YouTube feature that appears within the last 5-20 seconds. YouTubers have the option to use their end screen for promoting videos, playlists, and merchandise as well as external websites.
Playlists help you keep it organized
First, playlists organize content into themes so that visitors have an enjoyable experience searching for and viewing content that is centered around one thought or vision.
Linking similar videos to a playlist improves SEO and gives your channel an organized look. To make your channel more organized, you can also rearrange playlists and rank them in order of importance.
Correct Closed Captions
Search engines can crawl caption text to help you rank higher. Sending your videos to a professional service for video transcription or uploading your file is the easiest way to get the closed-caption text.